Above is a collection of photos from The Russell Wilson 12th Fan Airlift, which was hosted by Alaska Airlines. It was one of the best projects I have ever worked on. Not only did we fly 56 sweepstakes winners, and their guests, to New York for Super Bowl weekend, we also raised over 6 million air miles to donate to Seattle Children’s hospital in Russell Wilson’s name. It was one of the largest miles donations in Alaska Airlines history! The miles will be used to help children and their families across the Pacific Northwest region with the cost of travel so that they can receive medical care at Children’s.
The energy of Seattle fans before, during, and after the Big Game was incredible. Even though I’m not a football fan, I had chills seeing the city come together in such a powerful way for today’s victory parade.
As I was watching, I realized that the uniqueness of 12th man is not necessarily all about football. It’s about community.
From a recent Seth Godin post:
Halloween and the Super Bowl are the new secular holidays, the group-mania events that prove we’re able to stay in sync. Every year, signed up for it or not, each of us is expected to survive the relentless hype.
He continues (emphasis mine):
And yet we do it again and again. Because the corporate hoopla is beside the real point, which is a chance for all of us to talk about the same thing at the same time. This is part of what it means to belong.
I definitely feel like I belong in Seattle. In fact, I don’t think I have ever felt so much pride for a city that I live in.
Below is a Twitter exchange between myself (not a huge football fan), and a die-hard football fan, during today’s victory parade. I think it speaks volumes.